Video Killed The Radio Star

Video Killed The Radio Star

A lot of artists in those times tried to stay away from major labels because they liked their Independence, as an artist they sought out to do their own promoting, weather is was marketing, recording their own material, finding gigs and booking their own tours. These artists wanted to stay true to the love that they had for the music they loved creating and betraying their fans was almost as the same pain they would experience if they sold out to commercial music. The labels would usually try to take over the artists career, if it was what they wore, how they spoke, not to mention the music that the label wanted the artist to produce or create. Records was a vital part of being apart of the major labels in those days, they would give the artist/band the opportunity to create a album/records and so through the sales the label and the artist would be nice financially. From the sales of the records the label would be reimbursed for the money they put into that artist/band. Both would win either way, in these type of times people hardly buy records or albums so in order for the label to make money, they would have to have different merchandise to sell so that they can get an income. This isn't really fair on the artist though because even after the artist's contract is up/over the label still earns because they get income through the merchandise and the songs, even after their career is over. This back fires on the artist sometimes because the artist might not sell enough and so that artist owes the label money and it causes the artist to be broke almost through out the whole contract.

Branding is very important, even if it is for beverages, snacks, clothing, videos, make up etc. Having these things in videos not only help to promote that product from the company but the artist or the person who wears and drinks these products get payed for doing so, because the company knows that because the artist has a big fan base and has potential to grow an even larger fan base they know that their fans look up to them, weather it be the clothing or what they drink, these businesses know the impact it has on their income. Some companies give the artist something that can be used while on stage at tours, gigs etc. Especially if its the music companies that sell instruments, even if it is a string or a whole instrument, they still wouldn't mind because they get the publicity that they need. The good things about this is that the artist does receive a lot of notice in that industry and becomes well known in that area and they get free merchandise. 

   






At 0.30 In the Pussycat dolls video bleep, they advertise the nokia phone. The phone is right at the start of the song even before the 1st verse started. It shows the diversity of the phone, like certain things that it does and how it can be used, in this instance its used as a mirror and as a phone. This helps to show that the phone can be used in different ways. The phone is not showed any where else in the video though.

A big problem with the industry is that the quality of the music has gone down hill, where as back in the day records were sold regularly and people would find out when the latest record would be released weather it was on radio, black and white t.v, the news paper and word of mouth. Now its all about mp3's and downloading music and most of this is done illegally. Records were bought on a weekly bassist, where as today people do not buy any merchandise. The quality of the music have been compressed and sounds disgusting. These problems hurt the label because they do not benefit them in any way, if people do not buy records or buy the C.D's they wont get any income. The differences between now and then is that the quality has gone down hill and the sound is horrible. This hurts the label and artist because all their hard work and dedication to what they do, don't pay of because people do not appreciate what they do as an artist.

Technology is a big important thing when it comes to the music industry, having technology like these make it easier as a producer and help musicians to do things faster than it would be in the past. When you own certain items like a microphone, amps and interface, you can create a home studio, and make your own mixtape in your own home. This is a plus side because instead of paying stupid amounts to use a studio, if you know how to use the equipment properly then you can make and mix down a decent mix tape. This hurts the pocket of music recording studios because people stop paying to use their studios.

Financially its hard for the label, when it comes to promoting music, there is a constant battle in the music industry for the spot light and how they wnat their artist to look or what they think the people would like to see. Now a days its just a thing, where who looks better on stage where as before people would be judged on the talent theyw ere born with and how they developed in time. In this day and age people dont have to have talent, just the look because when they go into studio because of all this advanced technology its easy for them to tweak what they can hear and make it sound really good. Having a talent is not always going to help you make it, yes it may be the heart of what you want to do, but if you done have the bussiness mind or if you dont know how to use the technology, you wont really succed in the music idustry.

Music is something that can never end, Bussiness is something that will constantly get harder and ivolve into something that wont be able to get into. Music can relate to everyone, everywhere.